The Weekly: The Real Infrastructure Behind the Cloud
From hurricane- and flood-prone coasts to Tornado Alley spanning the central U.S., the map of American data centers increasingly resembles a target board for extreme weather.
Insurers play a key role in sending risk signals, sometimes in a form other than price. These risk experts need to lead by reframing the “insurance crisis” as the “insurability crisis,” and leveraging a time-tested safety standard approach to align a complex ecosystem of competing interests.
Homeowners who built their homes to IBHS certified FORTIFIED standards saved thousands after Hurricane Sally hit in 2020. The FORTIFIED building standard is saving homes from Category 3 storm damage, and also saving homeowners and insurance companies costs on annual insurance premiums and claims.
At the recent Milken Global Conference, rebuilding LA was top of mind. Partnership, system-level engagement, and local leadership were key themes. And the insurance sector has a critical opportunity to reframe its role in disaster preparedness and society at large.
Unexpected disasters are causing damage in unlikely places, forcing decision-makers in the public and private sectors to prepare for the most common disasters in their region as well as the rare, once-in-a-hundred-year ones. But strategies exist to help decision-makers prepare for the unexpected.